Blog
PAYERS’ LOVE-HATE RELATIONSHIP WITH NEW STUFF
Change in health care is constant, and with that change payers expect new stuff — new products, services, evidence,…
June 16, 2016-
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Blog5 Reasons To Question the Value of the Value Equation
Value. It is always wanted, commonly discussed, occasionally conceptualized, yet infrequently operationalized or measured correctly. But if optimizing value…
May 5, 2016 -
BlogBudget Impact Analysis – Is the Juice Worth the Squeeze?
Payers often conduct a budget impact analysis to assess the affordability of a new offering, such as a drug,…
April 14, 2016 -
BlogReal-World Evidence – What Payers Really Really Want
Real-World Decisions In essence, payers make formulary management/medical policy decisions based on three criteria: efficacy, safety and cost. When…
March 10, 2016 -
Blog5 Steps When Revisiting Your Payer Marketing Strategy
Are Payers Just Not That Into Your Brand? You’re trying to optimize market access for your brand, yet you…
February 12, 2016